What does it involve?
Advertising is a very competitive area of work with most of the top jobs going to graduates although there are some positions if you have A levels. It's about persuading people to buy products or do certain things like visit an event and sometimes, it's used just to inform people about something. Different ways of advertising include through the media, such as television, radio or newspapers, posters, the Internet, by post or in places such as on buses.
Many advertising jobs are with advertising agencies and most of these are based in London. Staff need to work quickly, usually in teams, and use creativity to produce something that their client is happy with and the job can involve lots of pressure and working long hours.
Jobs include account executives, copywriters (people who write the advert), designers and photographers.
All industries have marketing managers. Their job is to make sure that customers get what they want and to work how much of a product needs to be made. Daily tasks include checking out the competition, studying market trends and deciding on target audiences. The job is usually based in an office, although can involve travel, and, like advertising, can be competitive.
